If you’ve heard the term “sales funnel” but you’re not clear what it means, then this is what you need to know, in a nutshell: a sales funnel describes a step-by-step process that leads potential customers from discovering your brand to purchasing one or more product or services, or signing up for your newsletter.
A sales funnel that successfully converts as many leads into paying customers as possible is vital for any business. The good news is that Leadpages makes it simple to maximize the performance of your sales funnels, so here are six ways to do just that:
Create A Landing Page
The first step is to create a landing page, which is the first page of your sales funnel that prospects will see. Leadpages let you create landing pages to fit your needs that can be used to capture leads and drive conversions. These landing pages create a simplified user experience, focusing only on your conversion goal (e.g.., a newsletter sign-up or a purchase), because this is crucial for converting more leads into customers.
Utilize Pop-Ups
Leadpages also supports pop-up forms that quickly capture emails from visitors to your site. These can be triggered by time delay, how far down the page people scroll, or exit intent, so you won’t miss any potential leads. To maintain a consistent brand image, you can easily ensure any pop-ups you create match your website’s theme and design.
Automate Your Lead Capture Process
With Leadpages, you can automate the entire lead capture process, from when a prospect first lands on your page to subscribing to your email list or becoming a paying customer. This streamlines the end-to-end process and allows you to nurture your leads more efficiently. In addition, automation tools such as Zapier or AWeber can be used to send automated emails that are triggered based on certain actions that prospects take on your site.
Optimize Your Funnel’s Conversion Rates
Leadpages has a variety of ways to optimize your sales funnel for maximum performance. One way it to perform A/B split-testing, where you try out different versions of your landing pages (and pop-ups) and compare how they perform against each other, so you know exactly what works best for your audience. Another tool they provide lets you analyze user behaviour to see where people drop off in the conversion process so that you can make the necessary adjustments.
Use Webinars To Drive Engagement
Leadpages’ webinar platform allows you to engage with potential leads in real time while giving them valuable content they wouldn’t otherwise receive. Webinars are also an excellent way to build trust and rapport with your audience, naturally leading to more long-term conversions.
Leverage Retargeting Ads
Another way to drive even more leads into your funnel is through retargeting ads on platforms such as Facebook, Google, and LinkedIn. Leadpages simplifies the creation of effective ads that are specifically tailored to your target audience. These ads can then be directed at individuals who have already engaged with your sales funnel in some manner, maximizing your chances of converting them into customers. This ensures you only target the most qualified leads and obtain the optimal ROI for your ad spend.
Summary
If you’re serious about maximizing your sales funnel performance, Leadpages is invaluable thanks to its wide range of features and integrations.
