As Rachel Rofé pointed out in an article entitled “How’s this for an excuse to advertise a product? (Weird holiday guide)” way back in 2017, there are many events throughout the year that are easy pickings for print-on-demand (POD) marketers.
Examples include St. Patrick’s Day, Thanksgiving, and, of course, Christmas.
The problem is that everybody targets these events.
But as Rachel says, there are plenty of other events that are less well-known, and that are therefore much less competitive. She also provides a list of over 1,000 of these weird holidays, including Bacon Day and Ugly Christmas Sweater Day.
You can find these events yourself quite easily – there are several sites that list them, such as National Today. Some of these sites, such as the one I just mentioned, will even send you an email each day listing that day’s events.
The problem is, if you’re a POD marketer, there’s no point receiving an email notifying you of events that take place that day, or even the next day – because you need time to create designs, launch products, and run marketing campaigns well in advance of the event itself.
And that is why the Holiday Reminder Alerts (HRA) service is unique and so valuable for people working in the POD space. HRA sends out notifications of events in plenty of time for you to do all of those activities.
The default lead time is 60 days (although you can change that if you wish) – that’s two whole months to get your event-based products ready to sell.
Another advantage of HRA is that there are over 4,200 events (including birthdays of famous people such as Albert Einstein and Gene Kelly) so you’ll receive an average of a dozen new events per day.
That should keep you busy!
But if that is too much, or if you prefer to work in just a few selected niches, you can select to receive events that are in specific categories (of which there are dozens), or even specific events.
There are many other benefits to subscribing to HRA, which can cost as little as $10 per month (or $100 per year) – so you would only need to sell two or three coffee mugs, for example, to recoup that cost -, which you can read about here.
